What do we mean by customer focus? If your service is customer focused the demands of your customers will drive it. It really is time to consider how best to develop a Customer Focused organisation.
Customers require accurate information to help them make the best decisions about purchases. Customers deem (and quite rightly so in many cases) that they are the centre of the cosmos. Customers vary according to the type of service being used or needed. As proud as you may be of your company and your product or service, most customers only care about how well you can support them to meet their wants and needs. If you don’t put your customers at the very centre of everything you do, your business will fail.
Focused senior executives and business owners spend time with customers, irrespective of size. They always promote and ensure that customer issues are always a key agenda point at any of their board meetings. If you want more of them to buy your services or products, your focus has to be on your customer; avoid being too internally focused. I can assure you that it will take you eye off of what is really happening in the market place and will eventually kill your sales.
Looking from a business standpoint, a new approach may be practical. To put a spotlight on the customer can only mean orienting all business processes to customer requirements, which is both common sense and surely the key objective. Good customer focus initiatives the analysis of key “customer centric” metrics and this greatly assists to recognise the business impact of strategic actions.